{"id":2239,"date":"2023-02-01T12:18:07","date_gmt":"2023-02-01T09:18:07","guid":{"rendered":"https:\/\/eksihukukburosu.com\/?p=2239"},"modified":"2023-10-02T23:27:36","modified_gmt":"2023-10-02T20:27:36","slug":"cekilis","status":"publish","type":"post","link":"https:\/\/eksihukukburosu.com\/en\/cekilis\/","title":{"rendered":"\u00c7EK\u0130L\u0130\u015e"},"content":{"rendered":"<p>\u00c7ekili\u015fler, \u201ckar\u015f\u0131l\u0131\u011f\u0131 nakit olan\u201d ve \u201ckar\u015f\u0131l\u0131\u011f\u0131 nakit olmayan\u201d olmak \u00fczere ikiye ayr\u0131lmaktad\u0131r.<\/p>\n\n\n\n<p>Milli Piyango Hakk\u0131nda KHK\u2019n\u0131n (\u201cKararname\u201d) 41. maddesinde <em>\u201ckar\u015f\u0131l\u0131\u011f\u0131 nakit olmayan her t\u00fcrl\u00fc e\u015fya ve benzeri piyango ve \u00e7ekili\u015f tertibinin\u201d,<\/em> Milli Piyango \u0130daresi Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc\u2019nden (\u201c\u0130dare\u201d) al\u0131nacak izne tabi oldu\u011fu belirtilmi\u015f ve ilgili d\u00fczenlemeler 4 Ekim 2006 tarihli Milli Piyango \u0130daresi Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc Kar\u015f\u0131l\u0131\u011f\u0131 Nakit Olmayan Piyangolar ve \u00c7ekili\u015fler Hakk\u0131nda Y\u00f6netmelik kapsam\u0131nda yap\u0131lm\u0131\u015ft\u0131r. Buna kar\u015f\u0131n kar\u015f\u0131l\u0131\u011f\u0131 nakit olmak \u00fczere \u015fans oyunlar\u0131n\u0131 planlama, tertip etme ve \u00e7ekili\u015f d\u00fczenleme hakk\u0131 \u0130dare\u2019ye aittir.<\/p>\n\n\n\n<p>Yukar\u0131da s\u00f6z edilen KHK maddesi uyar\u0131nca d\u00fczenlenmi\u015f olan \u201cKar\u015f\u0131l\u0131\u011f\u0131 Nakit Olmayan Piyangolar ve \u00c7ekili\u015fler Hakk\u0131nda Y\u00f6netmelik\u201d (\u201cY\u00f6netmelik\u201d), s\u00f6z konusu \u00e7ekili\u015fler a\u00e7\u0131s\u0131ndan&nbsp; \u00f6nemli bir d\u00fczenlemedir. Y\u00f6netmelik\u2019in 4. maddesinde kar\u015f\u0131l\u0131\u011f\u0131 nakit olmayan \u00e7ekili\u015f; <em>\u201cDo\u011frudan veya bir mal ya da hizmetin sat\u0131\u015f\u0131 nedeniyle bilet, kupon, kat\u0131l\u0131m numaras\u0131 veya benzerlerinin sat\u0131lmas\u0131 veya bedelsiz verilmesi suretiyle kat\u0131l\u0131m hakk\u0131n\u0131n verildi\u011fi ve d\u00fczenleyici taraf\u0131ndan taahh\u00fct edilen kar\u015f\u0131l\u0131\u011f\u0131 nakit olmayan her t\u00fcrl\u00fc e\u015fya,&nbsp; hak ve benzeri ikramiyeleri kazanacak olanlar\u0131n, yap\u0131lacak \u00e7ekili\u015fle belirlendi\u011fi (\u2026) ticari, sosyal, yard\u0131m&nbsp; ve benzeri ama\u00e7l\u0131 d\u00fczenlemeler (\u2026)\u201d <\/em>\u015feklinde tan\u0131mlanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p>Bunun d\u0131\u015f\u0131nda \u00e7ekili\u015fler bak\u0131m\u0131ndan yap\u0131lan di\u011fer bir ayr\u0131m; ticari ama\u00e7l\u0131, sosyal ama\u00e7l\u0131 ve yard\u0131m ama\u00e7l\u0131&nbsp; \u00e7ekili\u015f ayr\u0131m\u0131d\u0131r. Ticari ama\u00e7l\u0131 \u00e7ekili\u015fler, Y\u00f6netmelik\u2019in 4. maddesinde <em>\u201cBir mal veya hizmetin tan\u0131t\u0131m\u0131, pazar&nbsp; pay\u0131n\u0131n art\u0131r\u0131lmas\u0131 veya sat\u0131lmas\u0131 amac\u0131yla bilet, kupon, kat\u0131l\u0131m numaras\u0131 ve benzerlerinin bedelsiz&nbsp; da\u011f\u0131t\u0131lmas\u0131 suretiyle d\u00fczenlenenler<\/em>\u201d olarak tan\u0131mlanm\u0131\u015ft\u0131r. Esasen sanal ortam \u00fczerinden d\u00fczenlenen \u00e7ekili\u015fler bak\u0131m\u0131ndan tan\u0131t\u0131m, sat\u0131\u015f veya pazarlama unsuru esast\u0131r (Y\u00f6netmelik m. 10).<\/p>\n\n\n\n<p>Kar\u015f\u0131l\u0131\u011f\u0131 nakit olmayan ticari \u00e7ekili\u015flere y\u00f6nelik her t\u00fcrl\u00fc izin ve denetim yetkisi, Milli Piyango \u0130daresi Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc\u2019ne tan\u0131nm\u0131\u015ft\u0131r. Dolay\u0131s\u0131yla bir ki\u015fi veya kurulu\u015fun sanal ortamda d\u00fczenleyece\u011fi her t\u00fcrl\u00fc \u00e7ekili\u015f, bahsi ge\u00e7en Y\u00f6netmelik kapsam\u0131nda izne tabidir. Y\u00f6netmelikte izin gerekmeyecek h\u00e2ller s\u0131ralanmakla birlikte baz\u0131 g\u00f6r\u00fc\u015f sahipleri bu istisnalara giriliyor olsa dahi idareye bildirim niteli\u011finde bir izin ba\u015fvurusu yap\u0131lmas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcnmektedirler. Ayr\u0131ca her ne kadar y\u00f6netmeli\u011fin geni\u015f yorumlanmas\u0131 h\u00e2li olsa da Milli Piyango \u0130daresi\u2019nin resm\u00ee web sitesinden yap\u0131lan 29 Mart 2020 tarihli duyuruda; Y\u00f6netmelik kapsam\u0131nda olsun veya olmas\u0131n, sosyal payla\u015f\u0131m siteleri \u00fczerinde ger\u00e7ekle\u015ftirilen faaliyetlere y\u00f6nelik izin al\u0131nmas\u0131 gerekti\u011fi belirtilmektedir. Dolay\u0131s\u0131yla a\u015fa\u011f\u0131da payla\u015f\u0131lan istisnai h\u00e2ller yani kapsam d\u0131\u015f\u0131 kalan faaliyetler bak\u0131m\u0131ndan da \u0130dare\u2019ye bildirimde bulunularak yaz\u0131l\u0131 izin almak gerekecektir.<\/p>\n\n\n\n<p>Y\u00f6netmelik\u2019in 2. maddesinde kapsam d\u0131\u015f\u0131nda kalan haller belirtilmi\u015ftir. Buna g\u00f6re;<\/p>\n\n\n\n<ul>\n<li>Kamu kurum ve kurulu\u015flar\u0131, dernekler, vak\u0131flar, spor kul\u00fcpleri, okul aile birlikleri, emeklilik ve yard\u0131mla\u015fma sand\u0131klar\u0131 ve cemaatlerin; e\u011flence, anma, kutlama gibi ama\u00e7larla d\u00fczenledikleri toplant\u0131larda, m\u00fcnhas\u0131ran toplant\u0131ya kat\u0131lanlar aras\u0131nda d\u00fczenlenen ve toplant\u0131 s\u00fcresi i\u00e7inde ba\u015flat\u0131l\u0131p sonu\u00e7land\u0131r\u0131lan kar\u015f\u0131l\u0131\u011f\u0131 nakit olmayan \u00e7ekili\u015fler Y\u00f6netmelik kapsam\u0131na girmemektedir.<\/li>\n\n\n\n<li>Firmalar\u0131n sat\u0131\u015flar\u0131 art\u0131rmak amac\u0131yla bayi ve ba\u015fbayilerine y\u00f6nelik yapacaklar\u0131 ve ciro primi niteli\u011finde ikramiye ve hediye verilmesi \u00e7ekili\u015fler, Y\u00f6netmelik kapsam\u0131 d\u0131\u015f\u0131ndad\u0131r.<\/li>\n\n\n\n<li>\u00c7ekili\u015f yap\u0131lmaks\u0131z\u0131n \u00f6nceden belirlenen ve ilan edilen \u015fartlar\u0131 ta\u015f\u0131yan herkese ikramiye verilmesi, Y\u00f6netmelik kapsam\u0131 d\u0131\u015f\u0131ndad\u0131r. Bu kapsamda ikramiyenin birim tutar\u0131, yani her bir ki\u015fiye verilecek tutar bak\u0131m\u0131ndan s\u0131n\u0131rlama bulunmamaktad\u0131r.<\/li>\n\n\n\n<li>Y\u00f6netmelik kapsam\u0131nda yar\u0131\u015fma<em>, \u201cKazananlar\u0131, kat\u0131lanlar aras\u0131ndan bilgi, beceri ve yetene\u011fe dayal\u0131 olarak eleme usul\u00fc ile ba\u015far\u0131 s\u0131ralamas\u0131 esas al\u0131narak veya bir j\u00fcri taraf\u0131ndan ayn\u0131 esaslar dahilinde yap\u0131lan de\u011ferlendirmeyle belirlenen ve sonucunda ayni ve\/veya nakdi \u00f6d\u00fcl verilen d\u00fczenlemeler ile bilmece, bulmaca, e\u011flence program\u0131 ve benzerleri\u201d<\/em> olarak tan\u0131mlanm\u0131\u015ft\u0131r. \u0130\u015fte bu yar\u0131\u015fmalar, kat\u0131l\u0131mc\u0131lardan herhangi bir bedel talep edilmemesi ve yar\u0131\u015fman\u0131n bir mal veya hizmetin pazarlama veya sat\u0131\u015f\u0131 amac\u0131na y\u00f6nelik olmamas\u0131 kayd\u0131yla, Y\u00f6netmelik kapsam\u0131 d\u0131\u015f\u0131nda bulunmaktad\u0131r. Yar\u0131\u015fmalar da herhangi bir tutar s\u0131n\u0131r\u0131na tabi de\u011fildir.<\/li>\n\n\n\n<li>Yar\u0131\u015fma veya benzeri bir uygulamaya kat\u0131lacak olanlar\u0131n; \u00f6nceden ilan edilen \u015fartlara g\u00f6re se\u00e7ildi\u011fi d\u00fczenlemeler ile adaylar\u0131n huzurunda ve yaln\u0131zca adaylar aras\u0131ndan \u00e7ekili\u015f veya kura y\u00f6ntemiyle belirlendi\u011fi d\u00fczenlemeler kapsam d\u0131\u015f\u0131d\u0131r.<\/li>\n\n\n\n<li>Bir hak, hizmet veya imk\u00e2ndan yararlanacak olanlar\u0131n se\u00e7imine veya \u00f6ncelik s\u0131ralar\u0131n\u0131n belirlenmesine y\u00f6nelik yap\u0131lan faaliyetler de ikramiye taahh\u00fcd\u00fc i\u00e7ermemeleri kayd\u0131yla Y\u00f6netmelik kapsam\u0131na girmemektedir.<\/li>\n\n\n\n<li>Bir ki\u015finin kazanabilece\u011fi ikramiyenin rayi\u00e7 bedelinin, 7338 say\u0131l\u0131 Kanun\u2019nun ilgili maddesindeki tutar\u0131n %2\u2019sinin alt\u0131nda kalmas\u0131 halinde de Y\u00f6netmelik h\u00fck\u00fcmleri uygulanmaz.<\/li>\n\n\n\n<li>Sosyal ama\u00e7l\u0131 piyangolar da Y\u00f6netmelik kapsam\u0131 d\u0131\u015f\u0131nda bulunmaktad\u0131r. Bunlar, \u201c<em>kamu kurum ve kurulu\u015flar\u0131 taraf\u0131ndan toplumun sa\u011fl\u0131k, e\u011fitim, k\u00fclt\u00fcrel de\u011ferlerinin korunup geli\u015ftirilmesi ve benzeri ama\u00e7larla d\u00fczenlenen piyangolar<\/em>\u201d olarak tan\u0131mlanm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n\n\n\n<p>\u0130zin al\u0131nmamas\u0131 h\u00e2linde idari ve cezai yapt\u0131r\u0131mlar\u0131 mevcuttur. Ayr\u0131ca \u00e7ekili\u015flerin sponsorlar arac\u0131l\u0131\u011f\u0131 ile yap\u0131lmas\u0131 h\u00e2linde ise \u00e7ekili\u015fi yapan ki\u015finin do\u011frudan gelir elde etmedi\u011fi iddias\u0131 ile izin almaktan ka\u00e7\u0131n\u0131lmas\u0131 h\u00e2linde Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi \u2018ne ve TTK\u2019 da yer alan haks\u0131z rekabet h\u00fck\u00fcmlerine ayk\u0131r\u0131l\u0131k yarat\u0131laca\u011f\u0131; ayr\u0131ca d\u00fczenlenen \u00e7ekili\u015fin sonucuna uygun davran\u0131lmamas\u0131 h\u00e2linde TCK h\u00fck\u00fcmlerine ayk\u0131r\u0131l\u0131k yarat\u0131laca\u011f\u0131 g\u00f6z \u00f6n\u00fcnde bulundurulmal\u0131d\u0131r. \u015eayet, reklam yasa\u011f\u0131na ayk\u0131r\u0131 bir durum yarat\u0131lmas\u0131 h\u00e2linde Reklam Kurulu\u2019nun re\u2019 sen yapaca\u011f\u0131 inceleme \u00fczerine incelenen uygulaman\u0131n \u00fc\u00e7 aya kadar tedbiren durdurulmas\u0131na, durdurulmas\u0131na ve\/veya haks\u0131z ticari uygulamada bulunan ki\u015fiye idari para cezas\u0131 verilmesine karar verebilir (TKHK m. 77\/13). Bu sebeple sponsor arac\u0131l\u0131\u011f\u0131yla olsun ya da olmas\u0131n her \u00e7ekili\u015f i\u00e7in \u00f6ncelikle idare ile g\u00f6r\u00fc\u015fmek ve bildirimde bulunmak\/izin almak faydal\u0131 olacakt\u0131r.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c7ekili\u015fler, \u201ckar\u015f\u0131l\u0131\u011f\u0131 nakit olan\u201d ve \u201ckar\u015f\u0131l\u0131\u011f\u0131 nakit olmayan\u201d olmak \u00fczere ikiye ayr\u0131lmaktad\u0131r. Milli Piyango Hakk\u0131nda KHK\u2019n\u0131n (\u201cKararname\u201d) 41. maddesinde \u201ckar\u015f\u0131l\u0131\u011f\u0131 nakit olmayan her t\u00fcrl\u00fc e\u015fya ve benzeri piyango ve \u00e7ekili\u015f tertibinin\u201d, Milli Piyango \u0130daresi Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc\u2019nden (\u201c\u0130dare\u201d) al\u0131nacak izne tabi oldu\u011fu belirtilmi\u015f ve ilgili d\u00fczenlemeler 4 Ekim 2006 tarihli Milli Piyango \u0130daresi Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc Kar\u015f\u0131l\u0131\u011f\u0131 [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/eksihukukburosu.com\/en\/wp-json\/wp\/v2\/posts\/2239"}],"collection":[{"href":"https:\/\/eksihukukburosu.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eksihukukburosu.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eksihukukburosu.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eksihukukburosu.com\/en\/wp-json\/wp\/v2\/comments?post=2239"}],"version-history":[{"count":1,"href":"https:\/\/eksihukukburosu.com\/en\/wp-json\/wp\/v2\/posts\/2239\/revisions"}],"predecessor-version":[{"id":2240,"href":"https:\/\/eksihukukburosu.com\/en\/wp-json\/wp\/v2\/posts\/2239\/revisions\/2240"}],"wp:attachment":[{"href":"https:\/\/eksihukukburosu.com\/en\/wp-json\/wp\/v2\/media?parent=2239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eksihukukburosu.com\/en\/wp-json\/wp\/v2\/categories?post=2239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eksihukukburosu.com\/en\/wp-json\/wp\/v2\/tags?post=2239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}